Reliance Communications, on Friday became the first telecom operator in the World to have premiered a movie on the mobile platform, with the premiere of world's first mobile movie 'Ctrl+Alt+Del' on Reliance Mobile World. The launch of Ctrl+Alt+Del, a 25 minute film specially produced for the mobile platform by Phonethics Mobile Media, can be accessed by millions of Reliance Mobile customers on the first day of its launch and is a significant path-breaking initiative in the global telecom space.
"The premiere of Ctrl+Alt+Del on Reliance Mobile marks another milestone whereby the Indian film industry has recognized the power of the mobile medium by releasing it on Reliance Mobile World", said Mahesh Prasad, President, Applications and Solutions Group, Reliance Communications. "Reliance continues to delight its mobile customers by bringing big screen content to mobile phones such as the recent introduction of TV serials like Mahabharata and Malgudi Days", he added
Reliance Communications has been the pioneer in the Value Added Service segment and has maintained its leadership by offering a suite of mass market as well as niche utility, entertainment and informative applications for its subscribers. Earlier this year, Reliance Mobile became the first telecom operator in the World to launch a TV channel on the mobile, with the premiere of Times Now. The company was India's first telecom operator in India to launch mobile streaming and Mobi-Serials.
A love story set in the future, Ctrl-Alt-Del has won acclaim at various international festivals such as Atlanta International festival and The Palm Beach international Festival. The movie is accessible on Reliance Mobile World under the 'Movies N More' option and would be available at a nominal charge of Rs. 15 for a 5 minute online streaming, Rs.10 for movie video clips, while downloads of ringtones and wallpapers will be charged Rs. 5
Source: xtvworld
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