Vikram to be Parle-G's Ambassador

Last week 'Chiyaan' Vikram signed a record endorsement deal. He is the Brand Ambassador for Parle-G, India's largest selling biscuits.
Biscuits, the quick tea- time snack has zoomed into an Rs 3000 Crore industry in India. Today, Parle enjoys a 40 to 45 percent share of the total biscuit market in the country. And Tamilnadu, Andhra, Kerala consumer's appetite for biscuits is enormous, so the bulk of the sales take place in south.

All these years, Parle had no real competitor and is the cheapest biscuit in the branded category. However, last year the Multinational ITC, and their Sunfeast biscuits along with Surya their Brand Ambassador for south made deep inroads into Parle-G's traditional market.

So Parle was forced to do a rethink on their advertisement campaign in south. And who better, than our 'Chiyaan' to spearhead the Parle-G campaign for south? The actor is a household name after Anniyan and as an action hero, he is a favourite with kids and lady audience.

Says Vikram: “I was excited when I heard the concept and Parle-G is an excellent brand to be associated with. The ad is very innovative and was shot in Mumbai by noted cameraman Thiru. I have a perfect foil in Surya, a 9-year-old kid with whom I am doing this ad.”

So it is going to be a shoot out over biscuits between the bitter rivals Vikram and Surya as they try to grab the southern market! A lot of corporates in Mumbai and Delhi are keenly watching this biscuit battle and Cola wars ( Vikram endorses Coke, while Surya sips Pepsi) that has erupted in Kollywood!